The one developer that publicly agreed to try Facebook’s VR ads is already backing away

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Jul 2, 2018
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Author: Jay Peters


Photo by Amelia Holowaty Krales / The Verge

Last Wednesday, Facebook announced that it would begin testing ads inside of Oculus Quest apps and said that the paid title Blaston from Resolution Games and apps from “a couple other developers” would be the first to include them. For many fans of Blaston, that wasn’t welcome news, leading to a wave of negative reviews criticizing Resolution Games for planning to test ads in a game that they paid money for. Now, following the blowback, the studio has reversed course, saying that it actually won’t test ads inside of Blaston (via UploadVR).

“We appreciate all of the feedback and thoughts on the Oculus ad test for Blaston and other games that was announced last week,” Resolution Games CEO Tommy Palm said in a statement shared with The...

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