Impossible Foods eyes schools for new customers

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Jul 2, 2018
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Author: Justine Calma

2nd China International Import Expo (CIIE) - Day 5

Impossible Burgers sit on a tray at the Impossible Foods Inc. booth on day five of the 2nd China International Import Expo (CIIE) at the National Exhibition and Convention Center on November 9, 2019 in Shanghai, China. | Photo by Gao Yuwen/VCG via Getty Images

Impossible Burgers will be making their way onto school menus across the US. The meatless burger just received the Child Nutrition Label from the USDA, which could make it easier for public schools to serve the product because the Impossible Burgers will be eligible for national school lunch funding. Impossible Foods hopes to offer up protein-packed lunches that don’t generate as much greenhouse gases as red meat. But slapping branding on foods served up to kids can still be harmful, even if the meals might be better for the environment.

“Companies should really keep their branding out”

“Just on principle, we believe that schools should be commercial free,” says Marlene Schwartz, director of the Rudd Center for Food Policy and Obesity...

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